Some professions require you always to be on your game and act fast. When your clients are filmmakers with tight agendas and even more stringent deadlines, being able to move quickly is not a recommendation, it’s the norm. Having the ability to carry a load of heavy equipment is also a priority.
Ram began a marketing campaign and a series of “Ram on Demand” videos starring an actual small-business owner using a Ram truck for one day for normal business operations.