The Ram Brand—A Legacy of Power

Put guts and glory together and what do you get? The Ram brand, of course! Building upon a foundation of performance excellence, the latest lineup is as impressive as ever. It has been well received by critics and consumers alike, effectively pushing the automaker up the ranks. This success is largely owed to the automaker's rich history.

The Dodge Ram (as it was then known) was first established in 1914 by the Dodge Brothers Motor Vehicle Company. The original collection included anything from race cars to pickup trucks and appealed to a large audience. With each new release, the automaker grew in popularity and pulled in countless awards and accolades all along the way. As the company transitioned into a new era, it saw it best to split the brand in two as a means to market better to different drivers—thus the name change in 2009. Fast forward to modern day. The Ram brand stands alone, but continues to go forward stronger than before. Today, the brand specializes solely in the pickup truck market and is doing a fine job competing against tough opponents like Ford and Chevy. If it continues to do as well as it has in its past, one can be certain that the future will be bright for Ram indeed.

See for yourself how far Ram has come along and stop by at River Oaks Chrysler Jeep Dodge Ram to learn more about the new models that are available today!

Categories: New Inventory, Social
Tags: Ram History
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